|
|
 |
|
Industry
Solutions: Lands' End |
|
| |
|
The Objective
Lands' End is an international apparel retailer specializing
in online and catalog sales. One of the first merchants to launch
a website, Lands' End continues to be recognized as an innovator
in the e-commerce field. Building a close relationship with
their customers and providing unparalleled service is priority
at Lands' End. In addition to technology such as live customer
service chats and shopping tools like My Virtual Model®,
Lands' End was seeking ways to foster their one-on-one consumer
relationship and make their product offering more compelling.
The Solution
Lands' End viewed Archetype's technology as the perfect way
to increase customization and enhance their customers' shopping
experience. They started with chinos and quickly expanded their
selection to include custom jeans, dress pants, and shirts for men. Currently, 40% of all jeans and chinos sold on the
Lands' End website are custom made, far exceeding management's
hopes for only 10%.
See How It Works: www.landsend.com
|
|
|
|
