The Objective

• With accolades such as “top CEO” from the Wall Street Journal, Nation’s Leading 1:1 Internet Marketing Company by 1:1 Magazine, Market America is one of the fastest growing 1:1 marketing organizations in the country.
• Market America’s business is differentiated based upon innovative 1:1 marketing and mass customized programs. Their portfolio of individualized, customized products range from genetic mapping to individual nutritional programs to beauty and personal care. Customized clothing was viewed as a natural addition to a rapidly growing portfolio of customized products that further supported the vision of becoming the world’s biggest 1:1 retailer.

The Solution

• Working closely with Market America’s management team, we created a complete e-commerce solution that integrates into Market America’s distributor portals. Additionally, because Market America’s distributors consult with their customer’s one on one, an order system was created that provided distributors flexible solutions to accommodate their needs.
• A complete offering of men’s and women’s casual apparel was created as well as a unique branding strategy and branding elements.

See How It Works: idesign.archetype-solutions.com