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Clothing is manufactured in mass for the masses. Archetype
makes garments for the individual. Our industry solution enables
retailers to bring affordable customized apparel to their
consumers.
Studies show over half of all shoppers struggle to find the
perfect fit. Archetype's proprietary technology and manufacturing
systems generate custom patterns and garments that provide
consumers with the exact fit and style details they're looking for
in their favorite brands.
As former apparel professionals, we witnessed industry wide
problems of too much inventory, too little inventory, sizes
that didn't fit, and items no one would buy. Archetype's solution
solves these problems.
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"… one of the most significant technology
advances in the apparel industry… [it] allows the
masses to get the perfect fit without hiring a tailor...
no [apparel company] can afford not to use it."
--Swartz, 2002 |
Profits improve with Archetype. Our partners experience decreased
returns, dramatically improved inventory costs (there is no
inventory since garments are produced upon order), and drastically
improved margins. There are no markdowns, no closeouts, and
consumers are willing to pay a premium for unique products made
to their specifications.
Most importantly, the Archetype custom offering provides a point
of differentiation in an increasingly competitive industry. |
