The Objective

• With the retail arena in bridal growing more and more competitive, Dessy wanted to provide it’s retail partners with an innovative point of differentiation from large format competitors.
• Dessy wanted to provide a new service that would add value to consumers by decreasing the time from order to delivery of dresses from 12 weeks down to 8.
• Additionally, with the average women’s size a 14, more and more bridesmaids have girls in the bridal party that required special fitting.

The Solution

• Made for You™ a sub-brand under both Dessy Creations and After 6 bridesmaids lines offers 24 styles in sizes 0 – 36 in 1,500 retail locations in the US.
  
  See How It Works: Visit www.dessy.com